Exporting wood to Europe may seem like a relatively simple market to penetrate, but in reality it involves a number of challenges related to both regulation and understanding the target markets, as well as an ability to adapt to local specificities.

Know your product and target market

The first requirement for successfully exporting wood is a thorough knowledge of both the material and the target markets. In particular, Compagnia del Legno has made technical expertise on wood and its transformation a strong point. Understanding the physical and qualitative characteristics of wood, knowing how to enhance it according to the specific needs of each market, is essential to be able to enter new segments.

The approach can never be standardised: there are no one-size-fits-all solutions. This is why Compagnia del Legno applies an in-depth study, a continuous analysis of the supplier’s and customer’s needs, to build tailor-made solutions. For wood exports, in fact, understanding where to position the product and how to enhance it is fundamental. One must focus on optimising materials, creating products with greater added value and adapting the offer to the characteristics of each market.

Thanks to a thorough analysis of customer needs and market opportunities, the company has been able to diversify its offering, successfully entering different market segments.

Networking and relationship building

Exporting wood to Europe is not only about selling material, but also about building strong and lasting relationships. Compagnia del Legno’s approach is characterised by a strong commitment to the networking phase. We strongly believe in the value of our community: whether you are looking for long-term partners or need to position a product quickly, at Compagnia del Legno we personally know different realities and markets, with their peculiarities.

For example, during an event, a Norwegian supplier was able to understand how to position his product in international markets, thanks to the company’s technical and strategic support. And again, Swedish suppliers came to Italy to better understand the needs of the local market and Compagnia del Legno facilitated this process, offering direct and consultative support.

We are characterised by our ability to turn challenges into opportunities. When a supplier faces overproduction or difficulties in positioning a product, the company knows how to use market information to make the perfect match between product and demand.

It is not about simply selling, but about solving a problem for the customer, increasing the value of the product and contributing to a positive evolution of the relationship.

Customs regulations and certifications

Another crucial aspect of exporting wood to Europe concerns compliance with customs regulations and requirements. Each country has its own regulations, and the absence of adequate support at this stage could slow down or even hinder the product’s entry into the market. Compagnia del Legno has developed a great deal of expertise in dealing with the bureaucratic and regulatory aspects, assisting its customers in obtaining the necessary certifications, such as the phytosanitary certificate, which is essential for exporting wood from Norway.

On many occasions, the company takes care of gathering crucial information on customs requirements and local regulations, ensuring that its customers can approach the process with peace of mind.

Conclusion: a winning approach for exporting wood

Exporting wood to Europe requires more than just a business transaction. It requires a strategic approach that combines technical expertise, knowledge of regulations and the ability to understand market dynamics. Compagnia del Legno’s experience shows that building lasting relationships, product innovation and consulting support are the main ingredients for export success.

Companies wishing to enter the European market must prepare themselves to face challenges, but also to seize the opportunities that arise. With a problem-solving approach and continuous technical and regulatory updates, it is possible not only to penetrate the market, but also to grow and conquer new market shares.

In a context as dynamic as exporting, Compagnia del Legno’s approach proves to be a winning one: offering ad hoc solutions, guaranteeing in-depth technical knowledge, and building relationships based on trust are the keys to success.

Choose the right partner for your export operations, choose Compagnia del Legno.